Kelly Kratzing is a freelance surface pattern designer with a love for creating clean, sophisticated designs for the home decor, lifestyle, stationery and fabric markets.
A lifelong love of Australian flora and fauna, followed by a degree in biology, led Kelly to a successful career in botanically-inspired surface design. Her intricate designs are classic with a modern twist, and have graced fabric, wallpaper, floor tiles, stationery, cushions, and bedding.
With a clean linear style featuring detailed line-work and intricate detail Kelly’s designs reward a second glance. “All my designs are hand-drawn and then scanned into Photoshop for editing and creating repeat tiles ready for print. I love researching upcoming trends (thanks to my background in research!) and then incorporating those trends into my designs to enhance.”
What material do you love and why?
“I love clean, detailed designs so I mostly work with fine ink pens and Prismacolour pencils. I’m too lazy to clean up paints and brushes and I don’t feel that these mediums are as good for detailed work that I love creating!”
How has your work evolved?
“I’ve learnt to listen to what people want more, as well as what I love doing - they usually align, which is fantastic! I also try to not do everything – this means I’ve developed a clearer style over time and I better understand who my market is and do my best work for them.”
Australiana for Kelly means celebrating our unique Australian flora and fauna, a continuing source of inspiration as she grows her portfolio. Her dream project is an entire interiors collection for Anthropologie, and we think folks will be lining up to get their hands on them if her current work is anything to go by.
What is your favourite thing about where you live?
“I love the unique flora and fauna – they provide endless inspiration. I love the friendliness and multiculturalism of Australian in general too.”
What piece of advice would you give your 18-year-old self?
“Find a sustainable career that enables you to do what you love.”